A good friend of mine raised a very valid point... namely, if you drink DEEPRESSO, how deeply does the depression sink into you? How would one ever keep from being constantly DEEPressed while enjoying the tasty beverage that picks you up and brings you down all at once?
And seriously, who planned this ad?
A: Um....ok... we need a young guy... he's got to have long hair, and he has to look sexerious... not too serious, not too sexy... sexierious.
B: Ok... and what about the boomers, the middle aged people that want to drink our coffee, and think that drinking coffee is fun and meaningful.
A: Dude, Deepresso is a serious brand, but... ok... we can ad an old guy.
B: With a big smile.
A: Ok...a smile, but only a little bit of a smile. And his eyes can't be too silly.
B: Ok... he can look off into the distance, away from the camera!
A: At the camera.
B: Away from the camera.
A: Let's compromising?
B: Ok, Ok, Let's compromising. One towards and one away.
B: And I want something with an edge. That says "I'm bad, but not too bad. I'm Deep and I'm Espressing my feeling. I'm Depressoing!
A: Chain Link Fence?
I was totally lost about how these people kept themselves from falling into the Depresso trap... and then, riding home the other day, the solution hit me right in the advertising gland...
They visit this mental clinic!
Come solve any and all mental issues at the F U Mental clinic... where a new perspective and reworked self worth is just a quick "FU!!" away.